Okay, this is SO simple and clever! Why didn't someone come up with this sooner? Anyway, now that we know how to do this it will make gift giving with cards a whole lot easier...and cuter too!
From Martha's site:
"Gift cards will never go astray again thanks to the built-in pocket created by this clever wrapping technique.
1. Cut paper several inches larger than the amount needed to wrap the item. Fold paper in half, pattern side in.
2. Fold top layer of paper back partially creating a pocket of desired depth; press to crease.
3. Wrap and tape presents as you normally would, keeping the pocket fold in place. Decorate the pocket with ribbon, cord, or other trim."